Because a media interview is not a conversation
Before you speak to the media...
You need a plan. A bulletproof set of messages and a strategy for avoiding mistakes. You need to know your media interview 'rights' before you engage with a reporter.
You need to understand what to expect at every point in the process. How to navigate the interview with confidence and ensure your organization's best interests are served.
Confidence. Peace of mind. And improved media relations outcomes. This is what I deliver for my clients.
I am Canada’s busiest media training coach for a reason: my engaging, humourous and memorable training sessions lead to better media relations outcomes for my clients and their organizations.
Level the playing field
For three decades, I have been empowering spokespeople across Canada and around the world, teaching them how to conduct strategic, disciplined media interviews - whether they're trying to get positive media coverage, dealing with a contentious issue or managing a full-blown crisis.
Along the way, I’ve helped people from hundreds of companies from nearly every industry to improve the quality of their media coverage.
Don't trust your reputation - or your company's - to just anyone.
Let’s chat about your company's media relations needs and I would be delighted to provide your spokespeople with a unique and powerful media training experience.