You've finally lined up a media interview with that influential reporter you've been after for months. Rather than doing the interview over the phone, however, one of you suggests meeting for lunch (I've seen both clients and journalists initiate this idea). Great idea, right?
Read MoreMany spokespeople treat a media interview like a job interview. They sit there passively like a job applicant while the reporter asks question after question after question. The person being interviewed is like a human piñata, getting whacked with questions for 10, 15, even 20 minutes at a time. The result?
Read More
Last November, Christine O'Donnell gave late-night talk show hosts a gift in her 'response to accusations of witchcraft' TV spot. Yesterday, she reinforced her inability to handle the media by walking out of an on-camera interview with CNN's Piers Morgan...
Read MoreIt seems the Mayor of Orillia, a city here in Ontario, has had enough of those bothersome phone calls from the media. Mayor Angelo Orsi announced yesterday that he is no longer accepting phone calls from the media. A memo from the mayor's office to the media stated that "all media questions are required to be in writing and e-mailed to Orsi". His rationale for the move? "This approach helps me keep track...
Read More
