The City of Elliot Lake's social media #FAIL
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In June of 2012, if you visited the City of Elliot Lake's website, you would have seen an icon for the community's Facebook page. Today, that icon - and the Facebook page it led to - are gone.
Read MoreYet another inappropriate tweet in the wake of Colorado shooting
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This latest tweet by @celebboutique actually makes the NRA's tweet earlier today look somewhat tame in comparison. Whether this is ignorance, stupidity or a PR stunt, this is why companies need to have solid social media programs in place...
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NRA quickly deletes tone deaf tweet in wake of shootings - but not soon enough
/Last week, we posted the top 5 risks of using Twitter, one of which was 'tone deafness'. There's a great example of this today. As the public tries to make sense of the horrible shooting in Colorado last night in which 12 people were killed, American Rifleman (the official journal of the National Rifle Association) apparently sent out the following tweet this morning at 9:20 am:
A quick check of the journal's Twitter page shows the tweet has since been removed. Someone at the organization likely deleted the tweet once they started getting inundated with retweets, negative comments from the public and critical news stories. But not before someone got a screen cap of it.
Here's just a sample of the backlash they're currently facing on Twitter:
Update: It appears the NRA has now gone beyond deleting the offensive tweet and has deleted the twitter account in question altogether. Talk about handling the situation the absolute wrong way in a social media world.
Read MoreThe 3 drivers of news and how they can lend power to your pitches
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There are thousand of media stories generated by reporters around the world every day. And while those stories might cover thousands of different topics, they can ALL be traced back to one or more of the three drivers of news:
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"You're Fired": The top 5 risks of using Twitter
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Used properly, Twitter can be a powerful tool for connecting with clients, prospects, friends fans and just about every possible stakeholder group. But there's no shortage of cautionary tales about celebrities, politicians, companies and ordinary tweeps who've been publicly embarrassed (or worse) over a stupid tweet...
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