As a Communications Director for a hospital, you want to equip your spokespeople with the skills, judgment and training they need to conduct excellent media interviews. In the old days, that meant scheduling in-person media training sessions. But this model has its challenges. Scheduling can be a nightmare. The sessions can be costly. And the minute everyone leaves the room, those lessons begin to fade from memory. I’d like to introduce you to a new way to think about media training your hospital’s spokespeople.

I’m Warren. Over the past three decades, I’ve done more in-person media training sessions than anyone in the world. I’ve taken my best media training lessons, strategies and tips and compiled them into a very comprehensive, self-guided course called The Art of the Great Media Interview. With this digital media training course, your spokespeople will have lifetime access to their own, personal version of the same training experience I’ve delivered to thousands of clients. Think of this content as a university-level course on how to conduct great media interviews. It contains everything your spokespeople need to understand the media relations process and to successfully prepare for and deliver media interviews in any format (print, radio or TV).

2.5 MINUTE COURSE OVERVIEW VIDEO

KEY FEATURES

  • 55+ lessons (including 35+ classroom-style video lessons)

  • Lifetime access - Content never expires

  • Binge-able in a single day

  • Case studies and breakdowns of real-life interviews

  • A full section on how to write great media messages

  • Downloadable PDFs and checklists for easy reference

  • Available as an app on iPhone and Android

  • Includes membership in our private community, including office hours and other events

  • The purchase price is a fraction of the cost of a live, custom media training session

  • 100% money back guarantee

★★★★★

“Not only has this course been packed with excellent information, but Warren has also been kind enough to respond to direct inquiries with personalized advice. I greatly appreciate this kind of customer service.” - Amy B., July 5, 2021

★★★★★

"This course is spectacular - it’s a necessity for anyone who interacts with the media, but it's also massively beneficial for anyone who champions their organization." - David Silvestro, June 30, 2021

★★★★★

"Would highly recommend this course to any communications professional or company spokesperson - whether they need a media relations refresher or a solid foundation to build from." - Julie Craig, Dec. 9, 2021

SPECIAL PRICING OFFER FOR BULK PURCHASES

Access to this course is currently priced at Cdn$349 +HST per person/license. However, if you’re planning to purchase five or more licenses for your hospital’s spokespeople, you can take advantage of a special rate of Cdn$249 +HST per person. Specify the number of licenses you’d like to purchase in the ‘Quantity’ field and use the code HOSPITAL. The discount will be applied to your order on the checkout page.

TAKE THE COURSE FOR A FREE TEST DRIVE

If you’re a Communications Director who would like to check out the course to see if it’s a fit for your organization and your spokespeople, please email me at warren@weeksmedia.ca to request access. I would be happy to provide you with free access to the course and community for seven days so you can evaluate it.

The Art of the Great Media Interview: Online, Self-Guided Media Training

  • Provide your hospital spokespeople with lifetime access to a scalable, world-class, 24-hour media training resource

  • Lay the groundwork for superior, more consistent media coverage across your organization

  • Save the time, money and headaches associated with traditional media training sessions

CHECK OUT THE COURSE FAQ

Full money-back guarantee. If this content isn’t for you, I will gladly refund 100% of your purchase within 30 days.

More questions? Email me.