Dr. Charles Drake: Medical Miracleworker

Dr. Charles Drake: Medical Miracleworker

This year marks my 20th anniversary of getting into the corporate communications business. But before making the leap into the corporate world, I did work as a journalist for a few months. I was going through some old things recently and found this article, which was the first freelance story I had published after getting my journalism degree. It was published 20 years ago this week in a short-lived newspaper called The Forest City News, based in London, Ontario. It tells the story of a great Canadian who passed away in 1998. And two decades and millions of words later, it's probably my favourite thing I've written to-date... 

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Advice for PR and CorpComms grads

Advice for PR and CorpComms grads

I received a tweet yesterday from @AntoineSarpong in the PR program at Centennial College asking for advice for PR and communications grads. Getting that first job in your chosen profession can be a big source of anxiety. I wanted to reply with something a bit longer than 140 characters. So here, in good old long form, is my advice for the PR and corporate communications grads of 2013: 

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Brevity matters

Brevity matters

"I would have written you a shorter letter but I didn't have the time."

This quote, often attributed to Mark Twain, hints at the tough time we have telling our stories succinctly. If being economical with words was seen as a virtue in the late 1800s, it should be considered an absolute must-have today.Read More