Media Training by Warren Weeks
Media training, communications and social media tips and advice from Toronto-based media trainer and communications consultant Warren Weeks.
When I ask most audiences to name a company that did a great job managing a crisis, most people (in Canada, anyway) say the name of one company: Maple Leaf Foods. I agree. They did a great job. But the real question is this...Why are there so few examples of excellent crisis management and so many instances of companies doing the wrong thing? The answer, in part, is human nature. That, and a lack of prep and planning.
Based in Toronto, Canada, Warren Weeks is one of North America's busiest and most trusted media training coaches. He has been providing media interview training tips, insights and strategies to clients in a wide range of industries and sectors for nearly two decades. He has helped thousands of individuals with the confidence and the tools they need to conduct more strategic interviews and improve the quality of their media coverage.