Any company can be hit with a crisis. It’s how the organization’s leaders respond that will determine how they’ll be judged - by the markets, their customers, the general public and, in some cases, the courts. This week, I had the pleasure of speaking with Melissa Agnes, one of the world’s leading experts on crisis preparedness, reputation management and brand protection. We talked about why some organizations get it so wrong, how to make your organization crisis ready and we chatted about her new book, Crisis Ready, which should be required reading for anyone in a position of leadership in any organization - public or private. I hope you enjoy my conversation with Melissa Agnes.