38 - Jack Butcher: The founder of Visualize Value
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Jack Butcher of Visualize Value
Jack Butcher was a successful but burnt out co-owner of a small design agency with his wife Celia. The more successful they became and the more business they won, the more of a grind it became. He thought there must be a smarter way. Inspired by the famous tweet storm by Naval Ravikant, he set out to transform their service business into a suite of digital products. They're off to a great start. Their business bank balance was $58 at the start of 2020 and was over $1 million by the end of the year. They’ve achieved this early success by creating and selling digital products, including a digital daily planner, several online courses and an online community of 2,500+ members.
I find this transformation fascinating and I believe what Jack is doing is going to become a lot more common in the months and years ahead as people figure out how to repurpose their skills and monetize them using the leverage of the Internet instead of putting in the traditional 8-hour (or more) workdays that have become the norm over the past few generations.
In this conversation, Jack talks about his experiences over the past 18 months, how his life has changed, the thing that inspired him to create Visualize Value, the benefits and the drawbacks he’s experienced so far, advice for others who want to emulate what he’s doing and much more. I hope you enjoy this episode. If you like it, please rate, review and recommend the show.
The books/articles/tweets that Jack references in the podcast:
Blockbuster: The #1 mental model for writers who want to create high-quality, viral content
Poor Charlie’s Almanack: The Wit and Wisdom of Charles T. Munger
The famous tweet storm by @Naval that inspired Jack
CONNECT WITH JACK BUTCHER
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Thank you for taking the time to listen. If there’s someone you’d like me to interview, please leave a comment below, write me an email or connect with me on social media.