Yet another inappropriate tweet in the wake of Colorado shooting

This latest tweet by @celebboutique actually makes the NRA's tweet earlier today look somewhat tame in comparison. Whether this is ignorance, stupidity or a PR stunt, this is why companies need to have solid social media programs in place. As I'm writing this, the offending tweet is still live...but I expect that won't last for long. If you haven't seen it already, here's the tweet that is putting Twitter in a rage:

And here's just a tiny sample of the Twitter backlash that's taking place right now:

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