A media interview is NOT a conversation...

Most media interviews that don't work out the way a spokesperson had hoped can be traced back to one simple truth. That way too many people treat media interviews like their other day-to-day conversations. I can talk about this for hours but here's a quick, one-minute hit on my favourite topic.

Most media interviews that don't work out the way a spokesperson had hoped can be traced back to one simple truth. That way too many people treat media interviews like their other day-to-day conversations. I can talk about this for hours but here's a quick, one-minute hit on my favourite topic.