Why media relations is a must-have skill for today's municipal leaders

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Why media relations is a must-have skill for today's municipal leaders

Municipal leaders, particularly mayors, have been in the headlines in Canada this past few years for a wide variety of reasons - some positive and others, well, not so much. Toronto Mayor Rob Ford has to take the prize for the sheer amount of media coverage, but virtually all of that media coverage was negative. Michael Applebaum resigned as ...

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Rob Ford beats Obamacare, Fukushima and Lady Gaga for news searches

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Rob Ford beats Obamacare, Fukushima and Lady Gaga for news searches

Thanks to the six-month long Crackgate scandal and the ensuing media coverage Toronto Mayor Rob Ford is one of the most recognizable people in the world. Ford has become a running segment on The Daily Show. He's been ridiculed by David Letterman, Jay Leno, the Jimmies (Kimmel and Fallon), Howard Stern and Saturday Night Live. It seems like the whole world is talking about Toronto's mayor. But is there an objective way to see how big the Rob Ford story really is?

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