"I would have written you a shorter letter but I didn't have the time."
This quote, often attributed to Mark Twain, hints at the tough time we have telling our stories succinctly. If being economical with words was seen as a virtue in the late 1800s, it should be considered an absolute must-have today.Read MoreGreat TV spokespeople aren't born. They're made. And in this three-part series, we've tried to share some of the tips and tricks used by the people who make great TV interviews look effortless. In Part 1, we showed you what to do before your TV interview. In Part 2, we told you how to handle yourself during the interview. And in this final post of this series, we're going to share a few tips about what to do after the interview's...
Read MoreIn the previous post, we walked you through what you need to do before your TV interview takes place...things like how to craft a story for TV, how to practice effectively, what to wear, where to look, how to deal with a TV crew ambush and more. So...you've done your prep work. Your story is nailed down. You've carved out some time to practice (hopefully on camera). Now, it's show time.
Read MoreJournalists and public relations
professionals have an interesting relationship. They depend on each
other to do their jobs, but typically, they have very different goals in
mind. For journalists, the
main concern is securing the interview, getting the facts and hopefully...
