Media Training by Warren Weeks
Media training, communications and social media tips and advice from Toronto-based media trainer and communications consultant Warren Weeks.
One of the quickest things you can do to improve the quality of your media coverage is to focus on creating shorter, more powerful messages that tell your story in a way that will be interesting to journalists and your audience.
When your messages are too long, journalists are forced to edit your answers, which increases the chances that a partial answer may be taken out of context.
So...how long should your messages be? This is my take on that question.
Based in Toronto, Canada, Warren Weeks is one of North America's busiest and most trusted media training coaches. He has been providing media interview training tips, insights and strategies to clients in a wide range of industries and sectors for nearly two decades. He has helped thousands of individuals with the confidence and the tools they need to conduct more strategic interviews and improve the quality of their media coverage.