The difference between a good and great spokesperson
/What separates a good media spokesperson from a great one? It's all about the level of control they have over the quotes that end up in the story.
Read MoreMedia Training by Warren Weeks
Media training, communications and social media tips and advice from Toronto-based media trainer and communications consultant Warren Weeks.
What separates a good media spokesperson from a great one? It's all about the level of control they have over the quotes that end up in the story.
Read MoreMayor Rob Ford is (once again) dominating news headlines after Toronto Police announced they have a copy of the infamous cellphone video from last May. But just how big is the Rob Ford story? To give you an idea, here's a Google Trends comparison of worldwide news search volumes over the past 30 days. To put the media attention around the Rob Ford story in context, I wanted to compare search volumes around other big names in the news this month...
Read MoreThe Rob Ford 'crack allegations' story has dominated headlines in Canada and parts of the United States for the past week. In addition to the salacious nature of the allegations of drug use by the mayor of one of the largest cities in North America, there have been surreptitious meetings between journalists and drug dealers and high-profile references to a secret videotape that allegedly shows the Mayor smoking from what appears to be a crack pipe.
Read MoreBased in Toronto, Canada, Warren Weeks is one of North America's busiest and most trusted media training coaches. He has been providing media interview training tips, insights and strategies to clients in a wide range of industries and sectors for nearly two decades. He has helped thousands of individuals with the confidence and the tools they need to conduct more strategic interviews and improve the quality of their media coverage.