Media Training by Warren Weeks
Media training, communications and social media tips and advice from Toronto-based media trainer and communications consultant Warren Weeks.
Being smart and being nice. Sound strange? Those are actually two of the worst characteristics to bring into your media interview. Now, I’m not saying don’t be smart and don’t be nice. But in this video, I talk a little bit about how these two conversational habits can hurt the effectiveness of your media interviews.
"I hope this goes well..." That's the last thing most people say to themselves just before they're interviewed by a journalist. It might be a nice sentiment, but from a media relations standpoint, it's a losing proposition. A great spokesperson will be much more intentional and proactive about what they want their quotes/coverage to look like.
Based in Toronto, Canada, Warren Weeks is one of North America's busiest and most trusted media training coaches. He has been providing media interview training tips, insights and strategies to clients in a wide range of industries and sectors for nearly two decades. He has helped thousands of individuals with the confidence and the tools they need to conduct more strategic interviews and improve the quality of their media coverage.