Many companies, large and small, are doing social media wrong. And by far, the biggest mistake most businesses make is using Twitter like a giant fire hose, endlessly blasting out information about themselves and patting themselves on the back. "Click here! Read this!
Read MoreI'm just back at my desk this morning after a couple days deliving social media training sessions out of town. Clients have so many questions about this area right now. How to use the tools. What NOT to do (to avoid embarrassing their employers or getting fired). How to protect their privacy. How to integrate social media into their existing communications and marketing efforts.
Anyway, for the latest road trip, I spent some time updating all my social media stats and wanted to share them while they're still (somewhat) current. That's the funny thing - these numbers change on a monthly basis. So while they're fresh, here are some cool social media facts that you might want to use for your next presentation:
LinkedIn:
Flickr:
YouTube:
Twitter:
Facebook:
Recently, we told you about the social media campaign we started to get former NHL
coach Pat Burns inducted into the Hockey Hall of Fame in 2010 (Burns has
terminal lung cancer). Over the course of a few weeks, more than 70,000
people joined the group, helping to generate extensive media coverage
for the cause.
A big thanks goes out to all of the reporters across North America who supported this campaign from its earliest days and who took the HHOF to task for this bewildering error in judgment. I owe each of you a cold beer. Email me if you'd like to collect.
Burns
will be inducted some day. But instead of making the speech himself, it
will likely be his wife or one of his children. That's a shame. The HHOF missed a great opportunity to do the
right thing for one of their own. Here's hoping the former coach is
still with us in 2011 when we try again.
* * *
Note: This story is taken from our 'Manage your Message' e-newsletter. To get your own copy sent to your inbox each month, sign up here.
Preparation is the key to success for any media interview - whether you're being interviewed by Peter Mansbridge or the kid next door. Recently, high school student Keith Wagner interviewed Arizona State Senator John Huppenthal. During the interview...
OAKVILLE, ON, April 8 /CNW/ - Less than two weeks after its launch, an online movement to fast-track former NHL coach Pat Burns into the Hockey Hall of Fame has attracted over 50,000 members.
Burns, one of the most accomplished and respected coaches in NHL history, has terminal cancer. In late March, three Oakville, Ontario residents launched a Facebook group called 'Let's Get Pat Burns into the Hockey Hall of Fame - NOW!' The group has attracted more than 50,000 members and has been profiled by media outlets across North America.
"We're sending a message to the Hockey Hall of Fame selection committee that we'd like to see Pat Burns on the ballot on April 15 and that the voting and induction processes should be accelerated in light of his illness," said the group's organizers. "This isn't a debate about whether Pat Burns belongs in the Hall of Fame - his accomplishments speak for themselves, and 50,000 hockey fans agree. This is about expediting the process so he and his family can enjoy this great honour while he's still with us. It's about the hockey community seizing a rare and fleeting opportunity to do the right thing for one of their own."
The Hockey Hall of Fame selection committee must submit its nominations for this year's class by April 15.
"The larger our numbers, the louder our voice," said the organizers. "We're asking Canadians to take a few seconds to visit www.patburns.ca and join the group to show their support for getting Pat Burns into the Hockey Hall of Fame now."
Burns won the Stanley Cup with the New Jersey Devils in 2003. He is also the only NHL head coach in history to win the Jack Adams Award (for Coach of the Year) three times. His exceptional coaching career, which included 501 regular season wins, was cut short by a cancer diagnosis in 2004.
To show your support, please visit www.patburns.ca.
For further information: Warren Weeks, (416) 238-6361, warren.weeks@elevenpr.com; John Perenack, (416) 238-2576, perenack@room-40.com
Read MoreThe Toronto Transit Commission (TTC) faced a PR challenge last month after a cellphone picture of a sleeping worker went viral on the Internet. For the TTC...
This is a great compilation of resources for increasing the profile of a person or organization online. I found this at the Taylor Herring PR blog. If your company is looking to raise awareness and grow its online audience, you'll find at least a few ideas to help you tell your stories. And having them all in one place will save you a lot of time and research.
Again, props to Taylor Herring PR in the UK.
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