Executives and entrepreneurs dedicate their lives to self improvement. They vie for the most prestigious schools. Many pursue post-graduate studies. They go on retreats, read books, listen to podcasts, attend conferences, do cleanses, meditate, do yoga, try intermittent fasting. They’re constantly on the lookout for a hack. An edge. Something that will make them smarter, more agile, better prepared, more successful.
Read MoreI did a talk in January on the importance of doing videos for your business. For years, I've been telling companies and clients this but I refrained from doing it for my own business. The biggest reason is that it's outside my comfort zone. I prefer to be the guy behind the camera. But I asked everyone in that room to create a video and I promised to do one myself. So here it is. If I had to do just one video, this had to be the topic. Persistence. I truly believe that's the main reason I've had any degree of success in building a business over the past 14 years. The link to the video is in my bio. Thanks for watching and please share it with anyone who needs a nudge or a kick in the butt to pursue their goals.
Read MoreIf your organization is still sitting on the sidelines when it comes to creating and sharing video content, you need to understand that you're missing out on one of the single most effective communication platforms available. Don't just take my word for it. Consider this:
Any dental offices that is ignoring social media in a 2016 world is leaving tremendous value and potential revenue on the table...
Read MoreJust in case you're not completely sick of year-end or top 10 lists yet, here's a quick rundown of The Art of the Great Media Interview's top 10 posts of the past year based on numbers of web views and social sharing stats:
Read MoreYou're scrolling through your Twitter feed. You're intrigued by a headline. You click and get redirected to the website. You get about two words into the content and suddenly the screen is overtaken by an annoying pop-up. "Download our free e-book!" "Learn how to get more leads!" "Register for our conference!" To many, a website pop-up can be as irritating as a door-to-door salesman and a telemarketing call during dinner happening at the same time. It's jarring. It's obtrusive. And after you've convinced me to click on your link, it's like a broken promise...
Read MoreAh, the news release... The rotary phone of the modern PR industry. Still able to perform its intended function but, for all intents and purposes, a relic from another era. Is the news release dead? Perhaps not. But it sure is looking a little long in the tooth...
Read MoreAs a business owner, these are words I never thought I would utter: "Our website is temporarily down. And we're cool with that."
That shows you the power of great communications. Our site is hosted by Squarespace. They're a great company and their operations have been impacted by Hurricane Sandy (more on that below). Operational disruptions happen.
Read MoreMany companies, large and small, are doing social media wrong. And by far, the biggest mistake most businesses make is using Twitter like a giant fire hose, endlessly blasting out information about themselves and patting themselves on the back. "Click here! Read this!
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