Flip phone??
I was going through some video from the summer and found this clip from the very beginning of a talk to a group of divorce lawyers and mediators in Niagara Falls. I was trying to figure out which kinds of phones everyone was using (as context for the talk) and there was an unexpected exchange with one of the audience members. Videotaping your talks means you get to preserve funny little moments like this one.
I know what some of you are thinking: "Snapchat is for kids. It's not for businesses. And it's certainly not for our business." It's funny. That's what a lot of marketing types were saying about Facebook back in 2010. Six years later, virtually every company has a presence on Facebook and the platform generated $17 billion in ad revenue last year.
There's a huge and relatively new marketing opportunity on Snapchat right now. They're called 'On-Demand Geofilters'. These filters are essentially location-based ads for brands, businesses, events and individuals. They're cool, the engagement levels with users are high and (for now, at least) they are a very, very cost-effective way of promoting your brand.
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