How (and why) to create a Snapchat geofilter for your next event

/ The Art of the Great Media Interview/
How (and why) to create a Snapchat geofilter for your next event

I know what some of you are thinking: "Snapchat is for kids. It's not for businesses. And it's certainly not for our business." It's funny. That's what a lot of marketing types were saying about Facebook back in 2010. Six years later, virtually every company has a presence on Facebook and the platform generated $17 billion in ad revenue last year.

There's a huge and relatively new marketing opportunity on Snapchat right now. They're called 'On-Demand Geofilters'. These filters are essentially location-based ads for brands, businesses, events and individuals. They're cool, the engagement levels with users are high and (for now, at least) they are a very, very cost-effective way of promoting your brand. 

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Stop talking about video. Do it!

/ Media Training Toronto/
Stop talking about video. Do it!

If your organization is still sitting on the sidelines when it comes to creating and sharing video content, you need to understand that you're missing out on one of the single most effective communication platforms available. Don't just take my word for it. Consider this:

  • 74% of all internet traffic will be video in 2017 (Syndacast)
  • Between April and November of 2015, the number of daily video views on Facebook went from 4 billion to 8 billion (TechCrunch - November 2015)
  • Visual content is more than 40 times more likely to get shared on social media than other types of content (buffersocial)
  • 51% of marketing professionals say video is the type of content with the best ROI (Digital Marketing Blog - April 2015)
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