If your organization is still sitting on the sidelines when it comes to creating and sharing video content, you need to understand that you're missing out on one of the single most effective communication platforms available. Don't just take my word for it. Consider this:

• 74% of all internet traffic will be video in 2017 (Syndacast)
• Between April and November of 2015, the number of daily video views on Facebook went from 4 billion to 8 billion (TechCrunch - November 2015)
• Visual content is more than 40 times more likely to get shared on social media than other types of content (buffersocial)
• 51% of marketing professionals say video is the type of content with the best ROI (Digital Marketing Blog - April 2015)